Fans to experience upgrades, new incentives at Sabres games this season

August 22, 2017

While the Buffalo Sabres were busy this offseason making additions and changing the look of the roster for the 2017-18 season, the team was also busy getting feedback from the fans on the gameday experiences at KeyBank Center.

With the feedback received from the fans, the Sabres have announced many changes and additions to the gameday experience this season.

One thing the team continues to produce is a family friendly environment for the fans. This year, the Sabres have added the new Blue Cross Kids Zone in the 100 level that will offer fun activities for the younger Sabres fans. The team is also offering family packs for 10 games this season with specially priced kids tickets five games.

The Sabres have also made a few upgrades with tickets and making games more affordable for the fans.

While the dynamic pricing system remains, they have tweaked it to more accurately adjust ticket prices to the demands of the fans. This includes the addition of a new price level in the 300 level, Level V, which offers tickets as low as $25.

"We no longer have [the bronze, silver and gold tiers]. We have three tiers of pricing, and then based on availability it will go up or down," Sabres' senior vice president Mike Gilbert said with Jeremy White and Nate Geary on Tuesday. "Things have changed in the ticket industry. To buy tickets online [on the secondary market], people are comfortable doing that. We're seeing that with the World Juniors. People used to buy a whole strip of tickets, and now people want more flexibility and they're more savvy to go on the secondary market and buy tickets. They're very comfortable doing that, where three years ago that wasn't the case."

Fans will also have the ability to purchase a monthly pass for $89 per-month to attend any home game based on ticket availability.

"For $89 dollars, you can buy a monthly ticket based on availability 24 hours beforehand," Gilbert said. "There are only five blacked out games all year. The rest of the games are available for $89 a month. It's a different type of a ticket. Sometimes people don't have the ability to plan out four, five, six, seven days ahead, two weeks ahead if you're going to go to the game. All of the sudden, 24 hours beforehand, if you have the time to go and you want to go you can go and get that."

Perhaps the biggest change to enhance the fan experience at KeyBank Center this year is the upgrade of the My One Buffalo app. It is now a standalone app with the capability for fans to access all brands with easier navigation.

"We surveyed our fans back in the spring after our season was over and heard what they had to say," Gilbert said. "There's a lot of different [new features]. We'll be partnering with Delaware North so you can find out what the wait times are at different concession stands. You can order your food ahead of time, and then pick it up in a designated area on the 100 level or 300 level."

"We are also going to have an Uber Zone that we're going to unveil soon where people can go there and take an Uber to [and from] the game. That's amazing now that we have that here in Buffalo. It has been a game changer. A lot of different people use [Uber] for a different things."

"It's amazing what you can do with your phones now. We have young fans that are very savvy with their phones. They know what they want, and they can go on there. It's really changed a lot... It's a way to try and help our fans navigate their way through a little bit more. We heard what they had to say, and we tried to meet some of their demands."

The My One Buffalo app will continue to to provide fans with traffic wait times, parking and venue maps, the find friends feature, ewallet, and shopping features.

In addition, the Sabres are planning more giveaway nights throughout the season. The team will designate the giveaway dates ahead of time to allow people to plan ahead. Gilbert said that there will be at least eight giveaway nights at this time.

You can listen to Gilbert's entire interview below: